Double dare you? Reminiscent of my childhood days when we would double-dare each other, this modern day version came in the form of two tweets ironically posted within 4 minutes of each other earlier this week.
The first, shown in the graphic right by @statemaryland, was a plug to enjoy a winter adventure. The intentions by the state tourism office are on the mark, to get people excited about heading into the winter wonderland that Western Maryland has to offer: snowboarding, dog sledding and snowshoeing. It sounds delightful!
Ironically, the State Police, as reported by @CBSBaltimore, are nearly simultaneously describing some not-so-delightful, off-road snow mis-adventures for the same region as they issue difficult driving condition warnings. Now the lure sounds a far cry from delightful, and more like dangerous!
Dare you tackle a double dose of adventure, or do you stay? Timing is everything, so armed with these two tweets, the cautious adventurer could plan the trip accordingly and not drive into the getaway snowblinded. Better yet, what if the tourism tweet advised the adventurer that with snow on the way, head for the winter wonderland after checking current driving conditions with the State Police, and if already en route, stop at any of the restaurants listed and get a discount that could have been pre-arranged with the restaurants on their meals as travelers wait out the storm. That takes monitoring and pre-planning, but the rewards for businesses and travelers alike are worth the extra effort.
PR tip of the week: keep a pulse on what is trending in the headlines, take advantage of seasonal news, and time your messaging accordingly to work in tandem with the news of the moment. The result? Everyone's a winner.
