The official word
Friday, May 8, 2009
Depending on which analysis you read, it's either the gloomiest job outlook in 25 years for the class of 2009 or a promising one in certain sectors. The National Association of Colleges and Employers job outlook survey shows that companies anticipate hiring 22 percent fewer graduates from this spring's class but that certain sectors and bachelor's degree majors are in high demand, ranging from accounting to engineering positions and federal employment.
The top skills and qualities employers are seeking, according to NACE, are communication skills, a strong work ethic, teamwork skills, initiative, analytical skills, computer skills, flexibility/adaptability, interpersonal skills, problem-solving skills and technical skills.
These same qualities are ones that public relations and marketing professionals
Nancy Easterling, executive director of Historic Sotterley, Holly Meyer, director of marketing and PR at St. Mary's Hospital, Senior Partner Don Thieme of Thieme Creative Media, and Marc Apter, associate vice president of marketing and public relations at St. Mary's College of Maryland, also cite when asked to offer advice to college students particularly interested in pursuing careers in PR or marketing. Read here for their advice and more tips as you prepare for the job interview.
PR Tip of the Month
When it comes to interviewing, no matter what the field, remember you are marketing yourself. Show your professionalism and knowledge of business etiquette by dressing and talking appropriately. Practice these interview skills and build your PR network.
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