They're everywhere...

Adding to a previous post on the emerging use of QR Codes, I've been on the watch for them and scanning them to assess the value I find in where they are directing me. In doing so, I have learned some valuable takeaways.

For instance at an outlet mall, I caught sight of one in the far upper left corner of signage promoting the mall and its stores. The code, coupled with the associated text, led me to believe there would be specials devoted for those tagging the code. My mind filled with visions of online coupons galore to use at my favorite stores, I pulled up the QR Reader and aimed away. Unfortunately, my petite stature seemingly put me at a disadvantage as I stretched to capture it and I never could adequately detect a code to direct me to a web site. Lesson learned: consider the location of the code and if an awkward angle will be needed by the person to capture the code.

For more inspiration, check out this interview by Brian Solis with Roger Smolski, editor of 2d-Code Online, where he is quoted, "I always ask clients to write down exactly what it is they want the user to do AFTER they have scanned the QR Code and then I stress test their ideas. Marketers should appreciate that if a user invests time and effort in scanning their QR Code then they must provide a tangible benefit. A QR Code is a key to unlock value for the consumer and marketers should quantify the value to the user for each campaign. Of course there are exceptions such as the ‘QR Code Haircut’ I mentioned previously where the value is more likely to be the fun in scanning the code on someone’s head!"